Sales Representative

Title:  Sales Representative

We Go Places! How about you?
Job Grade: 08 
Location: Tzaneen
Function: Commerce
Sub Function: Commerce – Sales – On Trade
Type of Contract: Permanent
Reference Number: 101831 
Closing Date: 29/01/2024

Purpose of the Position

To sell and promote the Heineken Beverages Brand portfolio to customers within a specific geographical area, by creating brand awareness and building brands in line with strategic objectives. This position is based in Tzaneen.


  • Drive market share 
  • Drive and maintain Accessibility, Availability, Activation and Affordability for clients
  • Drive RSP 
  • Brand portfolio approach across all categories Beer, Wine, Spirits and RTD
  • Drive price-driven promotions and power pack compliance agreements with customers
  • Build partnerships with customers
  • Maintain call strike rate
  • Drive continuous improvement and implement business improvement initiatives
  • Take responsibility for own development and contribute to team effectiveness by displaying HEINEKEN Behaviours


  • Relevant Tertiary Qualification (Diploma / Degree)


  • 2-3 years of FMCG or relevant experience
  •  A valid drivers license – Code 08 without endorsements with at least 2 years driving experience
  • Weekend work and promotions
  • Persuasive selling skills & negotiation 
  • Sales Commercial Insights: Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
  • Sales process management :Understand the primary key drivers of sales in different channels
  • Sales Product Knowledge: Product relevance by channel, cluster and tier understood and applied
  • Sales strategies and plans to sustain brand growth 
  • Sales Technology Application: Demonstrate an understanding of how technology works within the sales process

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

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