Regional Sales Representative


 Posted Date: 2023/06/06

Reference Number: BL-286


About The Company

Blue Label Telecoms are a JSE-listed company that sells innovative technology for mobile commerce to emerging markets in South Africa and abroad. Our users are rich, poor, urban and rural, and we allow them all to interact and transact on an equal footing. We reach them by using both physical and virtual distribution channels. We target many of our services at people who do not have easy access to bank accounts, and we allow them the convenience of being able to transact where and when they want to. Our good reputation is our license to operate.

Job Purpose

The purpose of this position is driving revenue growth, acquiring new sites as prescribed by the National Sales Manager in line with the overall business acquisition strategy. To seek out profitable new customers for the Company, client retention, advertising, sales, and marketing strategy focusing on regional sales and customer relationship management within the informal channel of the organization across the region.


Identify New Business

  • Identify Business opportunities
  • Cold calling looking for new sites for Starter Pack Distribution
  • Make calls (by telephone or in person) to allocated customers to develop new relationships
  • Responsible for new product sales and achieving set targets
  • Leverage both internal and external relationships to increase brand awareness
  • B2B (Business2Business) and B2C (Business2Consumer) cell phone starter pack distribution
  • Build and maintain relationships with new clients

Customer Management

  • Ensure that your customer base is maintained on the master database
  • Leverage both internal and external relationship to increase brand awareness and effective execution
  • Improve customer retention in the Independent Channels
  • Analyze monthly regional reports to identify opportunities and threats
  • Building and maintaining relationships with existing clients
  • Responding to enquiries in a professional and knowledgeable manner
  • Train customers in product knowledge, RICA platforms and mobile solutions
  • Ensure cellphone network relationships are managed

Inventory Management

  • Inventory control and balancing
  • Submit weekly & monthly inventory reports
  • Manage all allocated inventory (Gazebos, Speakers, Gig Rig)

Operational Compliance

  • Ensure that call diary is compiled and effectively and executed on a monthly basis
  • Coordinate and execute monthly/ quarterly/ and annual regional sales plans
  • Ensure effective best practice standards of merchandising are implemented and adhered to at all points of purchase channels
  • Ensure adherence to company policy, procedure and relevant legislation


  • Sell cellular products and services directly to customers while following standard protocols
  • Ensure achievement of regional sales targets within the Independent Channel


Behavioural Competencies

  • Customer focus
  • Interpersonal savvy
  • Communicates effectively
  • Action orientated
  • Instils trust
  • Being resilient
  • Drives results


  • Action planning
  • Verbal communication
  • Sales planning and coordination
  • Account/client management
  • Computer skills
  • Commercial acumen
  • Data collection and analysis


  • Matric
  • Related Diploma


  • 2 years or more sales experience
  • Must have Informal/Main market working experience in the industry
  • Starter Pack or Prepaid Distribution and Sales experience
  • A proven track record in sales
  • Willing to travel extensively
  • Driver’s license

Additional information

  • Motorbike license – advantageous

Work Level
Job Type
Market Related
EE Position

Apply Here:

Blue Label Telecoms

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