In-Store Associate




We’re on the lookout for an experienced In-store Associate 

As an In-store Associate you will be responsbile for:

MPIS Compliance
• Actively seek to identify space opportunities and capture prime spaces
• Adhere to the negotiated space allocated and fully optimise best sellers’ selections
• Negotiate for ad-hoc space to support innovation brands as stipulated by the client and capture
additional display opportunities over and above display trading terms
• Implement weekly price specials and ensure correct implementation of pricing in-store
• Proactively manage sell-in of promotional activity by ensuring adequate stock availability for the duration
of the price promotions

PICOS Management
 Implement and adhere to planograms and achieve forward share/PICOS targets
• Address non-compliance relating to planograms to store management and escalate to Field Managers
when necessary, in order to maintain the image of the brand
• Implement product flow and categorisation as per PICOS flow
• Ensure product flow and categorisation compliance with merchandising guidelines and
• Ensure product flow and categorisation are aimed for success across channel, customer and category
Job Profile – In-store Associate
• Ensure assets are in good working condition and placed at the right store
• Resolve asset abuse with store management and escalate to Field Manager if not resolved
• Report stolen, missing and illegal movement of assets

Cycle Activity
Brief store management about cycle activity and take action to set promotions in agreement with
• Place order of minimum sell-ins as per client requirement
• Ensure that the cycle and cycle elements are up for the entire duration of the cycle, and capture
compliance on SMART
• Allocate POS and promotional material (in-store and window) and verify its quality and correct
positioning and functioning over time
• Visit assigned cluster of stores ensuring adequate availability of products for sale to customers
• Identify at-risk stock, communicate the quantum of the risk to relevant stakeholders and Initiate action
to mitigate
• Monitor ROS weekly and report any risk to relevant stakeholders three months prior expiry date

Sales Targets and Revenue Management
 Identify newly listed lines are on MPIS, place orders accordingly, and ensure utilisation of correct POSM
to increase visibility
• Analyse client sales reports and use data to influence sales activity and take appropriate action
• Carry out gap scanning to increase stock holding on display and place suggested order on the system
• Check agreed product display and verify assortment depth and width
• Support the client in planning product ranges and preparing sales and stock plans
• Identify in-store opportunities for incremental sales
• Ensure brands are merchandised according to ROS
• Makes commercially sound decisions and recommendations with a positive return on investment (ROI)

Data Insights and Brand Activation
Manage Retailer data exceptions via SMART and ensure action is taken to resolve exceptions
• Report structured information on In-Store competitor activities
• Carry our brand activation according to the quarterly plan and in line with Heineken’s marketing code
Stakeholder Engagement
• Understand customer needs and follow up on generated order
• Liaise with line manager, in-store management and clients and provide continuous feedback as per
business requirements
• Work to build strong channels of communication with all stakeholders
• Speedy and effective resolution of client issues and complaints
• Adopting processes to track client satisfaction

Key Competencies
Organisational commitment
Teamwork & collaboration
Relationship building
Performance & results driven
Continuous growth & improvement
Resilience & stress management
Service excellence


To qualify for this role, you should have:

Minimum Qualifications:

Grade 12/NQF level 4

Minimum Experience:

1-2 years’ experience in relevant FMCG Sales & Merchandiser

Knowledge, Skills & Abilities:

Computer literacy
Excellent interpersonal skills
Influencing and negotiation skills
Analytical and numeracy ability
Advanced Relationship Building (Consumer & Retailer)
Advanced Problem Solving






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